Instagram Caption Tips

Do you run a product-based business and are struggling with captions for your product photos?

Then you’re in luck!

Here are a few simple tips to drive engagement and brand awareness with your Instagram captions:

• Tell a story. Instagram is a visual platform but it’s also a great place to do some microblogging. Don’t just post a photo and leave it. Appeal to your audience’s emotions. What makes this product special to you?

• Go behind the scenes. People love to see before and after photos or how things are made. It satisfies our curiosity about something we may have never seen before. Take a photo of something in the middle of its creation or document your favorite product from concept to final product.

• Be practical. What is this product? How does it benefit your customer? What problem will it solve? It’s important to be clear about what your product is so your customers know exactly what they’re getting in exchange for their hard-earned money.

I hope these help! Feel free to send me an email or check out my services to learn more!